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AdChoices: Learn more about our ads
For Consumers
The websites you visit work with online advertising companies, like Mediaplex, to provide you with advertising that is relevant and useful as possible. Some of the online ads you are served may be based on the content of the webpage you're visiting; others may be based on registration or other information you provide to us or our partners; and other ads may be customized based on predictions about your interests generated from your visits to other websites. The goal of AdChoices is to provide you with information about how online advertising works and the choices you have.
Who served this ad?
If you have landed on this page as a result of clicking on an online ad, that ad was served to you by Mediaplex.
Where can I learn more about how Mediaplex selects ads?
Please read about Mediaplex's privacy and advertising practices.
What choices do I have about interest-based advertising from Mediaplex?
Mediaplex customizes ads based on your past activity. This is often called interest-based advertising or online behavioral advertising, otherwise known as OBA.
You can opt-out of receiving interest-based ads from Mediaplex.
For those in the U.K., you can opt-out via the IAB UK's industry opt-out at www.youronlinechoices.com.
Mediaplex may place ads on websites that are part of the Google Display Network. Based on your visits to these websites, Google uses an advertising cookie (from DoubleClick) to associate your browser with interest and demographic categories. Google then uses these categories to show interest-based ads on these websites. To learn more about this and your choices from Google, please click here.
Visit www.AboutAds.info or the Network Advertising Initiative to learn more about online behavioral advertising and to see your opt-out choices from other participating companies.
Still want to learn more? We have more information to provide to you:
Mediaplex, as part of ValueClick, is an active participant of the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising. Learn more about this Self-Regulatory Program at www.AboutAds.info.
Learn more about online behavioral/interest-based advertising from the Digital Advertising Alliance here.
Learn more about online advertising from the Network Advertising Initiative.
Explore browser controls and plug-in tools to help set and maintain your privacy choices.
Reasons Why Online Behavioral Advertising Benefits Consumers:
Online Behavioral Advertising Keeps the Internet Free - more relevant ads improve revenues for websites which enable such websites to provide diverse and better quality content to consumers for free.
Relevant Ads Are Good For You - with online behavioral advertising, you see ads that are more relevant and useful to you, whether it's a sale from your favorite store or airline tickets to your hometown.
At the end of the day, you are in control of whether information is used for online behavioral advertising. If you choose to opt-out of receiving interest-based ads, we make it easy. Simply opt-out today.
For Advertisers and Publishers
Mediaplex provides advertising technology solutions and services that enable marketers to achieve greater efficiencies and a competitive edge through insightful reporting and analytics. To learn more about Mediaplex solutions and services, please visit our website at www.mediaplex.com.
