Mediaplex













Mediaplex is an active leader in industry eBusiness efforts as a member of the TvB Technical Standards Task Force, the CAB Technical Committee, and the AAAA Hub Committee on eBusiness, as well as a participant in the AAAA eBiz Media Lab.



Current eBusiness initiatives supported by Mediaplex include:

  • Ad-ID
  • ability to deliver client invoices electronically
  • acceptance of XML based spot cable avails
  • acceptance of electronic invoices from local and national broadcasters
  • acceptance of EDI contracts from national cable networks
  • Order Valet for electronic transmission of local broadcast orders
  • eMakegood for acceptance of local broadcast makegood offers
  • delivery of digital print insertion orders based on the AdsML standard





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