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Mediaplex is an active leader in industry eBusiness efforts as a member of the TvB Technical Standards Task Force, the CAB Technical Committee, and the AAAA Hub Committee on eBusiness, as well as a participant in the AAAA eBiz Media Lab.

Current eBusiness initiatives supported by Mediaplex include:
- Ad-ID
- ability to deliver client invoices electronically
- acceptance of XML based spot cable avails
- acceptance of electronic invoices from local and national broadcasters
- acceptance of EDI contracts from national cable networks
- Order Valet for electronic transmission of local broadcast orders
- eMakegood for acceptance of local broadcast makegood offers
- delivery of digital print insertion orders based on the AdsML standard
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