Mediaplex













[ Overview ][ Key Features ][ Reports ]


Research analysis
  • Goal import via Excel®
  • Email notifications to buyers upon goal entry/modification
  • Comprehensive Arbitron and Nielsen research data, easily exportable to Excel and Adobe Acrobat® PDF
  • Agency or User defined displays for Trending, Ranking and Composition options
  • Cost Per Point (CPP) Database
  • Interactive graphs and charts
  • Flexible "drill down" functionality on historical data, based on various criteria (market, stations, daypart, demo, etc.)
Pre-buy analysis
  • XML-based import of cable proposals/schedules
  • Estimate "spill in" ratings
  • Multiple share and HUT/PUT projections
  • Re-Rate demographics "on the fly"
  • Conditional formatting for buying guideline adherence
  • Pool Buying Functionality
  • Dual Costing (client/vendor) capability
  • Create multiple snapshots of "what if" scenarios
  • Ability to view up to 10 demographics
  • Multiple user preferences
  • All inclusive research in worksheet
  • Multiple Reach/Frequency displays
  • Identify unique non-air time charges using Item Type functionality
Place, monitor and maintain orders
  • Seamless "free trade" EDI using Order Valet
  • Orders and revisions delivered via email (PDF attachment) or fax, based on agency managed vendor contact records
  • Electronic makegood capability - vendor initiates makegood offer; buyer acceptance updates worksheet automatically
  • Track order/makegood status electronically with complete audit trail
  • Single location to enter and maintain buys
  • View billing/paying activity on a buy line basis from inside worksheet
  • Easy-to-understand indicators and color scheme marry makegoods to missed spots
  • Dashboard supervisor tool allows high level view of all facets of campaign and status of workflow
Bill clients
  • Draft billing review available prior to live bill release
  • AOR Billing scenarios
  • Electronic billing supported
  • Multi-office or centralized bill/pay functionality
  • Online inquiry of client payment status
  • Powerful online tool to "drill down" to billed, ordered or paid data based on various criteria (client, product, month, station, etc.)
Match invoices/pay vendors
  • Electronic (EDI) invoice matching
  • Mass change feature to facilitate quick entry of invoice details from paper invoice
  • Customizable user interface
  • Ability to view and match discrepant invoices from inside the worksheet
  • Confirmation pay feature to restrict payment until cash received from client
Post analysis
  • Comprehensive TV, Radio and Cable posting with ability to save to Excel or PDF
  • Post using NSI Metered Market weekly data as well as NSI Local People Meter data
  • Cable syscode posting enabled
  • Item Type/Spot Length "Equivalizing" feature
Ad hoc reporting
  • Simple easy to use interface to create and modify reports
  • English language data objects; no need to learn system code
  • Comprehensive reporting, with ability to save to PDF and Excel
  • Conditional formatting and filtering capability as well as easy to create calculations
  • User and Agency wide report libraries
  • PDF customization with ability to insert picture files



ValueClick Inc. | ValueClick Media | Commission Junction | Mediaplex | PriceRunner

©2008 Mediaplex, Inc. All rights reserved. Mediaplex, MOJO, and the Mediaplex logo are registered trademarks or service marks of Mediaplex, Inc.