Mediaplex













A fully integrated, web based system for network broadcast
television, national cable and syndication


[ Overview ][ Key Features ][ Reports ]


Research Analysis
  • Create, save, and share custom report formats to analyze Nielsen historical data and estimate future performance
  • Comprehensive Nielsen research data - NTI, NSS, NHI, NAD, SNAD, CNAD, Hispanic
  • Produce ranked listings of programs and networks by demo statistic
  • Compare time period averages for a quarter across different years
  • Automated import of Nielsen program data including demo statistic averages for new program profiles
  • Create custom reports to report agency program estimates
Negotiation Tools
  • Create client plans before estimates and packages are created
  • Users can view and change plans online without upload or download
  • Analyze multiple plans/packages in Negotiator to compare alternate offerings or to view totals for a client across dayparts, networks and quarters
  • Flexible management of "what if" scenarios
  • Program estimates automatically flow into plans or the user can key estimates into the plan directly
  • View estimates equivalized or non-equivalized
  • Many views of totals are available. Plan detail and totals can be exported
Place, Monitor & Maintain Orders
  • Estimate codes can be alpha or numeric and are not limited to a year
  • Estimates can have up to 50 products assigned. Each product can have its own targets, independent of the estimate
  • Estimates can contain multiple packages per network - by daypart, upfront and scatter
  • Ability to view equivalized or non-equivalized estimates.
  • Management of upfront and scatter activity
  • National cable contracts can be requested via email and contract buys can be imported via EDI to save keying time and errors
  • Quickly add high volumes of units using Quick Entry
  • Campaign duration determined by Buyer
  • Many functions available to save time in buy maintenance including mass changes, copy, statistic recalculation, makegoods, pre-empts, bonus, ADUs, matching, split and combine units.
  • All buy demos can be displayed side by side in the buy worksheet and in the totals. Detail and summary buy data can be exported
  • Statistic estimates can be viewed equivalized or non-equivalized
  • Statistical changes will result in optional auto-calculation of related statistics (change impressions and universe is used to recalculate rating)
  • Buyers can select the columns in the worksheet and the types of totals shown for buys and save preferences
  • Create custom views of buy information and export to Excel®
  • Automated brand allocation within the buy worksheet
  • Compare current buys to the package cost and guarantees for up to four demos
Bill Clients
  • Draft billing option prior to live bill release
  • Multiple bill formulas and billing formats supported
  • Multi office or centralized bill/pay capabilities.
  • Special amount billing in advance of regular bills
  • Billing by Calendar, Broadcast Calendar or Bill Date Ranges available
  • Online inquiry of client payment status
  • Reprint bills on demand.
Match Invoices/Pay Vendors
  • Electronic (EDI) import of national cable invoices
  • Customized matching profiles by client and media used for initial matching
  • Easy discrepancy reconciliation features allow user to:
    • Match and update the buy in one step
    • Create makegoods and bonus or ADU units as you match
  • Confirmation pay feature restricts payment until cash has been received from client
Post Analysis
  • Post using Nielsen program summary or time period data
  • Ability to auto-post
  • Post using commercial minute average statistics
  • Auto-post with commercial date and time during affidavit matching
  • Comprehensive posting reports, with ability to save as PDF or Excel files
Ad Hoc Reporting
  • Simple easy to use interface to create and modify reports
  • English language data objects; no need to learn system code
  • Comprehensive reporting, with ability to save to PDF and Excel
  • Conditional formatting and filtering capability as well as easy to create calculations
  • User and Agency wide report libraries
  • PDF customization with ability to insert picture files




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