MOJO Enterprise

MOJO Data Management Platform (DMP)

There’s a recognized sales adage: "it’s easier to sell to an existing prospect than to find a new one." Understanding your customer is paramount to deliver click-worthy offers over the right channels. For marketing organizations to build a robust, highly transactional and accurate DMP, it often requires a great investment of IT resources and significant costs to integrate and optimize data. And third-party DMPs also require resources and integration to get meaningful data. That data is also rarely actionable to be able to affect campaigns in real-time.

Without a DMP, advertisers may not be fully leveraging the opportunities to engage with their customers. They may also not be able to generate segmented profiles that can be used for retargeting or within RTB exchanges.

Why MOJO DMP

MOJO DMP provides a rich set of real-time, actionable customer data based on billions of transactions per day. This coupled with your private transaction data, the ability to assimilate transactional data from your CRM, purchase histories, and even third-party profile data, provides a completed picture of each user. And unlike other DMPs, the MOJO DMP is intimately linked to the MOJO Adserver allowing you to deploy real-time, 1:1 campaigns when that user lands on a website that features your ad.

Build and access more complete customer profiles to personalize every marketing opportunity with a prospect. To get your MOJO on, contact us or schedule a demo today.

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Benefits

  • Real-Time, Actionable CRM profiles to understand customers and prospects
  • Establish profiles for customers based on their engagement, interests, etc.
  • Fuel for retargeting, remarketing, purchase funnel, and optimization
  • Include 3rd party or proprietary CRM data
  • Accurate : Attribute on/off-site conversions for real-time and strategic buying
  • Intelligent : Optimize and target profiles in real-time
  • Relevant : Create one-to-one messaging based on user
  • Enriched : Integrate third-party data to round out profiles
  • All Encompassing : Truly integrated DMP+Ad Server+DSP solution