Dynamic Messaging

Increase response rates by continuously delivering relevant, one-to-one messaging

Mediaplex's Dynamic Messaging ensures the most relevant messages are displayed consistently and in a timely manner, helping marketers increase response rates and conversions.

This uniquely integrated solution also synchronizes the latest pricing information and promotions across all online marketing activity in real time, at a minimal cost. This enables marketers to instantly respond to changing business conditions and realize significant time and cost savings by generating the most relevant messages in fast, changing environments.

Combining Dynamic Messaging with Mediaplex’s advanced targeting allows you to serve up custom advertisements to your prospects and customers based on a variety of factors, including past behavior, geographical location and current date.  You can also dynamically pass information from past behavior into the next creative or landing page you serve, including keywords from a previous paid search click.  Since geographic and time and date variables are available in real time, it is also possible to match creative content to a user’s location.

• Dynamically control your online marketing to achieve the greatest financial returns
• Respond immediately to changing business needs and market conditions
• Build customer confidence, loyalty and retention