MOJO Privacy Statement
Last Updated: May 30, 2012
For more information about ValueClick and other ValueClick companies please visit www.ValueClick.com
II. SCOPE & APPLICATION
Mediaplex provides products and services to deliver and track advertisements and marketing messages over the Internet on behalf of clients such as advertisers, marketers and website publishers ("Clients"). Advertisements and communications sent through Mediaplex products and services derive from the sending Client, with Mediaplex acting as the delivery agent.
Please note that if you voluntarily choose to provide information to Mediaplex you consent to the practices and procedures detailed herein.
III. INFORMATION WE COLLECT.
A. Online Advertising
Mediaplex offers Clients various online advertising products, including without limitation, MOJO Adserver, MOJO Publisher, and MOJO SEM. In the process of providing online advertising, Mediaplex does not collect any personally identifiable data, which is data collected with an intention to identify and contact a person such as name, address, telephone number or e-mail address ("PII") from Internet users with respect to such online advertising products. We may use technology such as click-stream, cookies, web beacons, log files and HTTP protocol elements to collect general data on the performance of our advertising campaigns so we can report aggregated results. This data is collected on an anonymous and non-personally identifiable basis. The non-personally identifiable information that Mediaplex collects may include, as an example, IP address, browser types, operating systems, domain names, access dates and times, referring website addresses, online transactions and browsing and search activity "Non-PII").
The Non-PII collected is used for the enhancement of our services to our Clients, marketing, and to more effectively match advertisements and website content to Internet users.
B. Email Marketing
Mediaplex offers Clients an email marketing product, MOJO Mail. MOJO Mail is used to configure and send email communications and promotional offers to permission-based email lists provided by its Clients. In this process, certain PII is stored and managed in MOJO Mail. This PII is provided by Client to Mediaplex. Mediaplex does collect general email campaign performance data in order to report aggregated results to Clients.
C. Cookies, Web Beacons, and Log Files
Mediaplex may serve online advertising as part of its Mediaplex Services. In doing so, Mediaplex may use Log files, Web beacons or Cookies on your computer and will use Non-PII collected as part of the Mediaplex Services to serve online advertisements for the Client.
"Log files" track actions occurring on websites and collect data, which may include your IP address, browser type, Internet service provider, referring/exit pages, platform type, date/time stamp, click data and types of advertisements viewed.
"Web beacons" are electronic files used to track your data, which may include the navigation of a website or collection of sites, the completion of transactions, submittal of applications and browsing behavior.
There are two classes of Cookies based on how long they remain on your system: (i) "Session Cookies", if used, are used only during your visit to the Sites and are erased once you close your browser, and (ii) "Persistent Cookies" remain on your browser for up to 3 years from your last visit to the Sites and enable us to remember you on subsequent visits to the Sites and provide more relevant content to you on such Sites.
A useful resource on understanding cookies may be found at www.allaboutcookies.org.
IV. INFORMATION MANAGEMENT
Data, including any PII or Non-PII, collected by Mediaplex from the Mediaplex Services shall be defined as "Information". Mediaplex may, from time to time, provide Information to third-party administrative vendors for efficiency purposes in providing administrative or program management services such as billing, delivery and payouts. Any such third-party vendor agrees to protect the confidentiality of Information provided by Mediaplex. Mediaplex may periodically use Information for strategic marketing information and other business related communications.
Please note that such data collected and shared pursuant to the above does not include PII; however, such Clients and affiliated entities may combine such Information with any PII that you may choose to give in registering and transacting with their websites, services or platforms.
Mediaplex may release any Information we hold, when we believe release is appropriate to respond to a subpoena or otherwise to comply with any laws, rules and regulations; enforce or apply our terms and conditions and other agreements; or protect the rights, property, or safety of Mediaplex, ValueClick, Inc. and its subsidiaries and affiliates, or its Clients. This includes exchanging Information with other companies and organizations for fraud protection.
Mediaplex also reserves the right to share any Non-PII with our affiliated entities, which may be combined with any PII that such affiliated entities have, or in connection with the sale, merger, consolidation, change in control, transfer of substantial asset, or reorganization or liquidation of any of the ValueClick companies.
V. Data Security
Mediaplex employs reasonable measures to ensure the security of all Information and we routinely evaluate our practices to identify security threats or opportunities for the improvement of our services.
No transmission of data over the Internet is guaranteed to be completely secure. While we strive to protect your data, it may be possible for third parties not under the control of Mediaplex to unlawfully intercept or access transmissions or private communications. Mediaplex cannot ensure or warrant the security of information you transmit to us. You acknowledge and assume this risk when communicating with Mediaplex.
VI. CHOICE AND ACCESS
A. Opting Out of Interest Based Advertising
Mediaplex also offers an "opt-out Cookie" to block the placement of future Mediaplex Cookies on your system for 10 years from the time you opted out. If you have multiple internet browsers or users on the same computer, you will need to perform the opt-out operation for each browser and/or user. If you or your privacy software deletes the opt-out Cookies from your computer, you will need to repeat the process.
Click Here to Install Mediaplex Opt-out Cookie
Please note that use of the opt-out Cookie will affect Mediaplex’s ability to provide you content and advertisements that will more effectively match your interests, and may prevent us from controlling the frequency with which you may view any particular advertisement. Please report any problems related to the opt-out process by filling out our Corporate Feedback Form.
B. Opting Out of Email
You can control the email you receive through Mediaplex MOJO Mail. To opt-out of emails sent by Mediaplex Clients using MOJO Mail:
§ Click the unsubscribe link that at the bottom of the email.
§ Reply to the message with "unsubscribe" in the Subject line or body of the email.
If you have attempted to opt out without success, forward a copy of the email you are trying to opt-out of along with your full name and email address to email@example.com so that we can investigate and resolve the problem.
C. Accessing Consumer Information.
Mediaplex does not maintain a process for an individual consumer to review or change PII collected.
VII. DATA RETENTION
We retain non-personally identifiable information to more effectively match advertisements and website content to your interests for no more than eighteen (18) months. Aggregate reports generated from such data may be retained for a longer period.
VIII. CONSENT AND CHANGES
IX. EMAIL SPAM
Mediaplex promotes proper Internet practices and full compliance with the CAN-SPAM Act of 2003 (15 U.S.C. § 7701) which requires advertisers to provide an opt-out mechanism for consumers to unsubscribe from future emails. Mediaplex does not allow clients to use MOJO Mail to send unsolicited commercial email ("UCE" a/k/a spam). MOJO Mail may only be used for communications to Internet users who have opted-in to receive the Client's email marketing messages.
X. SAFE HARBOR
FOR EUOPEAN UNION AND SWISS CITIZENS
The European Union ("EU") maintains strict privacy laws. These rules differ significantly from U.S. laws. To reconcile these differences, the U.S. and the EU have created a safe harbor (“U.S.-EU Safe Harbor Framework”) that defines mutually acceptable privacy operations. The U.S. and Switzerland have created a similar safe harbor (“U.S.-Swiss Safe Harbor Framework”). For more information see www.export.gov/safeharbor.
Mediaplex complies with the U.S.-EU and U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. We have certified that we adhere to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view the company's certification, please visit www.export.gov/safeharbor.
Mediaplex has further committed to refer unresolved privacy complaints under the U.S.-EU and U.S.-Swiss Safe Harbor Privacy Principles to an independent dispute resolution mechanism, the BBB EU SAFE HARBOR, operated by the Council of Better Business Bureaus. Thus, if you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by Mediaplex please visit the BBB EU SAFE HARBOR website at www.bbb.org/us/safe-harbor-complaints for more information and to file a complaint.
XI. NETWORK ADVERTISING INITIATIVE
Mediaplex is a member of the Network Advertising Initiative ("NAI"). The NAI is a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards. For more information, please visit www.networkadvertising.org.
XII. LIMITATION OF LIABILITY, THIRD PARTY INFORMATION & LANGUAGE
It is the express will of the parties that this agreement and all related documents have been drawn up in English. C'est la volonté expresse des parties que la présente convention ainsi que les documents qui s'y rattachent soient rédigés en anglais.
XIII. CONTACT US