MOJO Enterprise

MOJO Adserver

Innovative ad serving technology for optimal campaign performance

Key Ad Server Features

Automatic Optimization	Automatically update individual banner ad frequency based on real-time campaign performance and marketing goals. Optimizer methods can be customized on multiple variables.
Behavioral Targeting	Deliver customized, targeted messages to existing customers and prospects across multiple web channels, including display advertising, on-site promotions, email and search.
Channel Performance Suite	Mediaplex's channel performance suite provides marketers with a comprehensive view of performance by channel and greater visibility into how channels interact. Analyze path to conversion in detail, understand channel influence and optimize marketing spend by conversion.
Storyboarding	Choreograph ads to be displayed in a pre-defined sequence and frequency to a specific user.
Search Tools	Rank and report results by keyword based on click and ROI performance to maximize future buys.
Natural Search	ROI conversion tracking is available at the search term level so you know which unpaid search words convert. Compare against paid search results and refine future keyword buys.
Master Conversion Tag	Use a single conversion tracking tag to manage all online conversions. Manage vendor performance and prevent overpayment with an “Intelligent” Master Conversion Tag that serves the tracking pixel of the vendor with the last click so only one vendor gets credit for each conversion.
Self-service ROI Tags	Track an unlimited number of conversion events by creating ROI tags directly within the user interface.
Excel-based Campaign Configuration	Configure ad placements, creative flighting, and targeting in Excel using a custom traffic workbook formatted to look like your existing media plan workbook.
Private Branding	Leverage your brand within MOJO Adserver’s banner, click, and conversion tracking URLs for increased conversion reporting through protection against anti-spyware cookie deletion, and increased delivery through protection against ad blocking programs.
Media Planning and Buying	MediaDirector streamlines the media planning and buying process from site selection to insertion orders through the automation of RFPs, proposals, negotiation, and buying steps among agencies, advertisers and publishers.
Rich Media	All current and future rich media formats are fully supported including, but not limited to, HTML, Flash, Java Applets, Enliven, Eyeblaster, EyeWonder, Bluestreak, Unicast, and audio and video. Automated configuration of Flash creatives on uploading.
Interaction Tracking	Interaction and time tracking based on client-defined time buckets of mouse-overs and audio/video plays.
Off-site Conversion Tracking	Integrate off-site conversions with online media to provide a comprehensive view of performance in areas such as in-store sales or conversions from partner websites.
Dynamic Messaging	Serve the most relevant messages in real-time by instantly pulling the most relevant content from a live data source.
Custom Data Feeds	Campaign performance data is fed directly to an advertiser’s enterprise system, or used for detailed reporting.
Customer Lifecycle Management	Connect online user behavior database with in-house customer data to track, serve and target messages.
Cross-channel Platform	Leverage unified Mediaplex technology platform to manage, track and target across multiple advertising channels.
Data Capture	Support sign-up, registration or leads through banners or web forms. Custom reports feed data back into centralized database for re-marketing purposes.