MOJO Enterprise

MOJO Adserver     

Reporting and Analytics  

MOJO Adserver reporting delivers reports in near real-time, unlike other systems in the industry that process data in batches that may be as much as 24 hours old. Reports are always current within two hours, including ROI conversion data. The timeliness of MOJO Adserver reporting adds impact to performance analysis, problem monitoring, delivery management and brand impact measurements.

MOJO Adserver reports offer the following functionality:

  • Near real-time performance and ROI data
  • Available 24/7
  • Exportable to Excel, CSV, HTML or PDF
  • Template reports with customizable metrics can be saved and shared

Key Reports Include:

Campaign Performance

 Displays common results variables, including impressions and clicks served, click rate, cost, cost per impressions and clicks, and associated conversion activity.
 

Channel Return Report

 Displays total spend versus conversion results per marketing channel in a unified report.
 

Channel Influence Report

 See the influence of display, natural search and email campaign activity on your paid search program.
 

Reach and Frequency

 Displays the number of banner impressions or clicks per individual user at each frequency level.
 

Conversion Time Lag

 Displays the time interval between a customer viewing or clicking an advertisement and then converting on the advertiser's site.
 

Geo-Location

 Provides campaign performance and delivery metrics by the geographic origin of the audience.
 

Site Delivery

 Displays all impressions and clicks delivered by a particular publisher, broken down by client and placement.
 

Pacing and Scheduling

 Contrasts actual campaign delivery with expected delivery to date, assuming a linear projection.
 

Campaign Monitoring

 Receive email alerts when campaign conditions reach specified thresholds.
 

Natural Search

 Series of reports that display natural search click and conversion metrics by keyword, search engine, landing domain, and page rank.

Channel Performance

 Shows key performance results across marketing channels, including display, paid search and email.
 

Site Overlap

 Displays the reach overlap between any two sites in a campaign, as well as the unique reach contributed by each site.
 

Data Capture

 Support sign-up, registration or leads through banners or web forms. Custom reports feed back data to centralized database for re-marketing.