Mediaplex














[ Overview ][ Key Features ][ Analytics ]

MOJO Adserver reporting delivers reports in near real-time, unlike other systems in the industry that process data in batches that may be as much as 24 hours old. Reports are always current within two hours, including ROI conversion data. The timeliness of MOJO Adserver reporting adds impact to performance analysis, problem monitoring, delivery management and brand impact measurements.

MOJO Adserver reports offer the following functionality:

  • Near real-time performance and ROI data
  • Available 24/7
  • Exportable to Excel, CSV, HTML or PDF
  • Template reports with customizable metrics can be saved and shared

Key Reports:

Campaign Performance

Displays common results variables, including impressions and clicks served, click rate, cost, cost per impressions and clicks, and associated conversion activity.

Channel Return Report

Displays total spend versus conversion results per marketing channel in a unified report.

Channel Influence Report

See the influence of display, natural search and email campaign activity on your paid search program.

Reach and Frequency

Displays the number of banner impressions or clicks per individual user at each frequency level.

Conversion Time Lag

Displays the time interval between a customer viewing or clicking an advertisement and then converting on the advertiser's site.

Geo-Location

Provides campaign performance and delivery metrics by the geographic origin of the audience.

Site Delivery

Displays all impressions and clicks delivered by a particular publisher, broken down by client and placement.

Pacing and Scheduling

Contrasts actual campaign delivery with expected delivery to date, assuming a linear projection.

Campaign Monitoring

Receive email alerts when campaign conditions reach specified thresholds.

Natural Search

Series of reports that display natural search click and conversion metrics by keyword, search engine, landing domain, and page rank.

Media Planning and Buying

MOJO MediaDirector streamlines the media planning and buying process from site selection to insertion orders through the automation of RFPs, proposals, negotiation, and buying steps amongst agencies, advertisers, and publishers.

Channel Performance

Shows key performance results across marketing channels, including display, paid search and email.

Report Site Overlap

Displays the reach overlap between any two sites in a campaign, as well as the unique reach contributed by each site.

Data Capture

Support sign-up, registration or leads through banners or web forms. Custom reports feed back data to centralized database for re-marketing.




ValueClick Inc. | ValueClick Media | Commission Junction | Mediaplex | PriceRunner

©2008 Mediaplex, Inc. All rights reserved. Mediaplex, MOJO, and the Mediaplex logo are registered trademarks or service marks of Mediaplex, Inc.