NEW YORK, Nov 07, 2005 (BUSINESS WIRE) -- ValueClick, Inc.'s (Nasdaq:VCLK) Mediaplex division today announced at AD:TECH New York that Organic, Inc., a leading digital marketing communications agency, has successfully implemented Mediaplex's behavioral targeting solution as part of the MOJO Adserver third-party ad serving platform. Organic clients have used Mediaplex technology to acquire new customers, and increase revenues from existing customers, through the delivery of targeted messaging across multiple web channels, including banner advertising, on-site promotions, email and search. By deploying Mediaplex's solution for targeting, optimization, analysis and conversion tracking, Organic has helped their clients increase conversion rates and maximize advertising expenditures across campaigns.

Organic began using Mediaplex's behavioral targeting technology in 2004 to help their clients deliver more personalized, targeted messages to both existing clients and prospects. Through the use of Mediaplex's proprietary technology, Organic clients were able to differentiate between prospects and customer types to deliver targeted messages for increased conversion rates; dynamically manage and optimize messages across multiple campaigns using advanced messaging tools; and combine behavioral and segment performance data with client enterprise data to track and measure success across multiple channels.

"We are very pleased with the results generated by Mediaplex's behavioral targeting technology," said George Consagra, senior vice president, Interactive Marketing & Media. "Their innovative and powerful solutions helped our clients acquire new customers and significantly impact revenues through the up-selling and cross-selling to existing customers. We continue to be impressed not only with Mediaplex's technology, but also with their level of service and customization. They are a truly collaborative partner."

Organic, Inc. is the interactive agency of record for clients such as the DaimlerChrysler, Sprint and 20th Century Fox.

"Organic is a perfect example of an innovative leader in the agency space who understands the full scale potential of cross-channel, targeted, real-time messaging combined with powerful tools for tracking and analysis," said Tom Vadnais, senior vice president, Mediaplex and Commission Junction. "For many years Mediaplex has been an innovator in the technology space for behavioral targeting, and we are pleased to continue helping agencies such as Organic achieve measurable results for their clients."

Experience a hands-on demonstration of Mediaplex's portfolio of third-party and publisher ad serving and email campaign management solutions in Booth #312-316 at the AD:TECH conference, November 7-11 at the New York Hilton. For more information on AD:TECH, please visit www.ad-tech.com.

About ValueClick

ValueClick, Inc. (NASDAQ:VCLK) is one of the world's largest integrated online marketing companies. Through its individual brands, ValueClick offers comprehensive and scalable solutions that deliver cost-effective customer acquisition for advertisers and revenue for publishers. ValueClick provides advertisers and publishers with performance-based solutions through all online marketing channels. Brand offerings include:

• ValueClick Media and Fastclick -- Brand and Direct Online Advertising Networks
• Commission Junction -- Affiliate and Search Marketing
• HiSpeed Media -- Online Direct Response Lead Generation
• Webclients.net -- Innovative Technology and Offers for Lead Generation
• PriceRunner -- Comprehensive Comparison Shopping Site
• ValueClick Search -- Highly Targeted Search Traffic
• Mediaplex -- Intelligent Technology for Digital Marketing

For more information, please visit www.valueclick.com.