Site Analytics

Mediaplex’s Site Analytics gives marketers a comprehensive view into engagement throughout the marketing funnel to help them understand what ultimately drives visitors to their website to make online purchases. This fully integrated site-side analytics system was designed to help marketers increase sales and visitor satisfaction, reduce marketing costs and gain new insights into customer behavior. Marketers are also empowered with intuitive tools that deliver actionable data regarding which marketing channels and campaigns are most effectively driving customers to their website.

Since MOJO Site Analytics was designed specifically for marketers, all the reports were developed to increase the effectiveness of the marketer’s campaigns, including end of the marketing funnel and onsite user experience. 

Benefits for Marketers

• Understand visitor shopping cart abandonment and drop off during the sign up process
• Leverage visitor segmentation that reveals the number of new and returning visitors to your website to ensure you are delivering the most relevant messages to your audience
• Track dollars, orders, registrations, shopping cart abandonment or any other important metric you define and then use this information to retarget to these audiences
• Report and track natural search events across all website pages to optimize paid search based on knowledge of non-paid keywords
• Use natural search reporting to understand user intention and motivation outside of paid marketing campaigns
• Combine site side data with Path to Conversion analysis for end-to-end conversion  
  funnel insight