MOJO Tag Management

With multi-channel display and search campaigns, the ability to quickly adapt and optimize creative, placements and campaigns is crucial to maximize your return on ad spend (ROAS). In most organizations, that responsibility often rests with either IT, web developers, or even the publishers.

This severely limits marketers from making changes in real time. In large scale campaigns, you could lose days of performance. And if you’re business involves online transactions, you’re looking at a major revenue hit. In terms of measuring your ROAS, not utilizing a tag management system greatly increases the complexity of tracking multiple tags and properly correlating that performance data.

Why MOJO Tag Management

MOJO Tag Management provides a single point of control to manage site tags and ad tags. This gives marketing teams, ad traffickers and media buyers control over adding, editing and removing performance tracking tags without impacting IT or webmasters. MOJO Tag Management also has the benefit of being directly integrated with the MOJO Adserver allowing for immediate changes to creative or leveraging its highly flexible targeting and optimization capabilities. For landing pages, MOJO Tag Management provides site activity tracking as it relates to existing campaigns and known users providing complete funnel tracking.

Streamline your ad tagging processes and performance capture so you can achieve better campaign awareness. To get your MOJO on, contact us or schedule a demo today.

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Benefits

• On-site tags for in-bound web performance tracking on: Site Landing Pages, Shopping Cart or CRM User Correlation, Search Result Correlation, Site Activity
• Container tag for off-site campaign performance - impressions, clicks, rich media engagement, etc. used with: Direct-to-Publisher IO, Ad Networks, Ad Exchanges, Email Marketing, Affiliates, Social Networks, or as a Tracking Pixel Replacement
• Seamless integration with MOJO platform for correlated campaign analysis
• Easily create, delete, edit, activate, and deactivate Site and Ad Tags for Better Tracking
• Reduce duplication of effort and page load time
• Faster real-time add, edit or removal of embedded tags to respond to marketing requirements
• Efficient : One source for real-time ROI conversion tracking and correlation
• Accurate : Fully correlated with MOJO Adserver and analytics to measure true cross-channel performance
• Intelligent : Configurable parameters, rules & priorities to determine when tags are served on a particular page or domain
• Insightful : Get holistic view of performance across channels and creative
• Unified : Integrated UI workflow for complete control
• Fast : Quick page loading across JavaScript, Flash and rich media
• Dependable : Stage and validate tags prior to going live with audit trail of tag management activities